Highway Equipment Company (HECO), manufacturer of Hi-Way road maintenance equipment and New Leader crop nutrient applicators, recently unveiled a new logo for the Hi-Way line as well as a new corporate logo for the company. HECO also announced the launch of a newly redesigned website, www.highwayequipment.com.
The new Hi-Way logo features Hi-Way signature colors, black and gold, in a layout that evolved from the oval logo previously used. The HECO corporate logo combines both the new Hi-Way logo and New Leader logo with clean lines and the company's tagline, “Building the best since 1939.”
The website features the company's corporate color along with all three of the company's logos. The website offers the same information and features as before with a modern, efficient design.