October sales for Ford's F-Series truck were 68,828, up 12 percent from a year ago. Sales for the all-new 2004 F-150 model were 65 percent higher than September, the truck's introductory month. Among retail buyers, sales of 2004 models accounted for 53 percent of total F-Series sales, the highest for any Ford product, except the Ford Escape."We are extremely pleased with all aspects of the launch of the new F- 150," said Jim O' Connor, Ford group vice president, North America Marketing, Sales and Service. "The production launch was the best we've seen in several years. The F-150 continues to receive accolades from the automotive press, and the number of intenders among full-size pickup buyers is strong and growing. We're delighted by the positive sales trend, which was achieved in a very competitive market."