Dunlop Repositions Brand, Gains Flagship Steer Truck Tire

Borrowing from The Goodyear Tire & Rubber Company's commercial steer-tire leadership, the Dunlop brand has landed a new flagship steer tire for line-haul and regional trucking.

The new Dunlop SP384 steer tire, a mid-priced brand for dealer and select wholesale distribution, features enhanced casing, tread design and pressure distribution groove technology to help lower cost-per-mile and more miles to removal.

"The SP384 steer tire delivers Dunlop dealers proven technology," said Larry Tucker, marketing manager for line-haul tires. The new tire gives the brand a complete portfolio for long-haul applications, joining Dunlop's SP453 drive and SP181A trailer tires.

According to Tucker, the SP384 steer tire, available in standard and low- profile sizes, will drive traction and even, more uniform wear. With 18/32-inch tread depth and five-rib construction, treadwear is optimized.

The tire's pressure distribution groove also helps eliminate shoulder wear, and lateral grooves, along with "pin blades" -- serrations on the shoulder -- help enhance traction.

"Thanks to special tread compounding and tread and shoulder design, we've leapfrogged the SP384's predecessor in the Dunlop lineup," Tucker said. "But that was only the beginning. We beefed up the tire casing -- a four-belt package that features high-tensile steel on the lower three belts and a coated top belt to resist harmful moisture.

The retreadable tire is backed by a five-year casing, two-retread maximum limited warranty. Officials are so confident in the new tire's performance that it's backed by a special steer-tire-challenge package, which offers a free retread for new tires that fail to meet mileage requirements. Details are available from Dunlop sales representatives

TAGS: Trailers
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