Driving Impressions transforms Coke trailer-trucks into rolling billboards

Coca-Cola has signed Seattle WA-based Driving Impressions, a fleet graphics company specializing in the display of vehicle graphics, to promote Coke's “Fridge Packs,” “Diet Coke with Lime,” and Coke “REAL” campaigns across the United States in select markets.

Driving Impressions is transforming more than 100 Coke trailer-trucks into “rolling billboards,” in Atlanta GA, Chicago IL, Denver CO, Santa Fe NM, and throughout Florida, Louisiana, New York, and New England. It is using the company's newly patented Flexi-Frame changeable fleet graphics system and accompanying full-color flexible graphics.

Ron Wittenberg, founder, Driving Impressions, said, “This initial Coca-Cola contract with our company is valued at approximately $ 500,000 and will likely exceed$ 5 million during the course of the next five years of this ongoing relationship.”

Driving Impressions and the American Trucking Associations have determined that trucks and vehicles with corporate product messaging make more than 16 million impressions annually in and around cities and towns where those products are sold.

Flexi-Frame display systems are removable and reusable, making them economical. An 8' × 48' display can cost as little as $500 and can be installed within 30 minutes. The system offers clients benefits including no repainting of vehicle areas is required before installing graphics, previously existing graphics do not need to be removed, and the damage of old or peeling vehicles can be concealed using Flexi-Frame displays and newly installed graphics.

To request a CD or DVD, phone Mike Shelton at Driving Impressions at 800-354-7515. For more information, access www.drivingimpressions.net.

TAGS: Trailers
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