Max Butler, an automotive-advertising veteran, today became the marketing vice president of Global Vehicles USA, the distributor for Indian auto maker Mahindra & Mahindra, which is in the process of launching its first vehicles in the United States.
The 51-year-old brings more than 20 years of automotive-marketing experience, with an emphasis in the retail arena, which according to John Perez, Global Vehicles chief executive officer, was a key reason for Butler's appointment.
"It was crucial for us to have someone heading the marketing and advertising efforts for the launch of the new Mahindra products who really understands the ins and outs of this market," Perez said. "Max knows how to translate the marketing programs developed by the manufacturer into advertising dealers can use to sell trucks and SUVs."
Beginning later this year, Global Vehicles will launch two- and four-door diesel-powered pickup trucks, in both two-wheel and four-wheel-drive versions. About a year later, a diesel-powered SUV, with similar characteristics, will follow the pickup.
Butler joins Global Vehicles following 17 years of Saturn marketing for three advertising agencies in Atlanta, most recently Deutsch LA. His first Saturn position, in 1991, was with Publicis & Hal Riney, moving in 2002 to Goodby, Silverstein & Partners with the brand.