GM Fleet and Commercial Operations (GM FCO) announced a new commercial dealer marketing program targeted to business vehicle buyers.
The new marketing program, Business Central, positions enrolled dealers as a one-stop shop for business owners, specifically small-business owners, looking for information on services and products to meet their specific business vehicle needs. Previously, these programs were known as Chevrolet Commercial Specialty Vehicles and GMC Commercial Trucks.
The new Business Central name and logos will be supported by the gmfleet.com web site. Dealership signage will also be available to support this program.