Wade&Partners is providing a new booklet that examines some key elements to marketing success in the automotive and heavy-duty parts aftermarkets. Entitled Essential Concepts of Aftermarketing, the piece examines nine fundamental aspects of selling to and through distribution often overlooked by manufacturers. Subjects include brand positioning, strategy and execution imperatives, marketing planning, and recognition of short-versus long-term market shifts.
The booklet is offered free at www.wade-partners.com.