The National Truck Equipment Association announces the return of two awards programs for The Work Truck Show 2006: the New Product Innovation Award and the Editors' Choice Award for New Product Innovation. The Work Truck Show will be March 1-3, 2006, with the 42nd annual NTEA Convention at the Georgia World Congress Center in Atlanta GA.
For New Product Innovation Award eligibility, exhibitors must participate in the New Product Spotlight program. This multi-media campaign publicizes new products before, during, and after the show. Participating exhibitors are automatically entered to compete in the award program.
Work Truck Show attendees are invited to vote for what they consider the most innovative product introduced through the Spotlight program. The exhibitor receiving the most votes wins the right to use the “Work Truck Show 2006 New Product Innovation Award Winner” designation in its marketing efforts, as well as a special plaque.
In the Editors' Choice Award for New Product Innovation, editors vote for the most significant product or innovation at the show. Exhibitors are automatically entered to compete for this award when they register for the Spotlight and/or Media Guide program. The exhibitor receiving the highest number of editorial votes wins, and may use the “Work Truck Show 2006 Editors' Choice Award Winner” designation in marketing the recognized product. The winner also receives a special plaque.
Details are available in the “Exhibitor Central” area at www.NTEA.com. Deadline for both programs is Dec 2, 2005. Online registration for The Work Truck Show 2006 opens in October 2005.