Cummins Inc launches new branding strategy

Cummins Inc has announced a global branding strategy designed to unite all businesses and products under the company's brand name. It uses the colors red and black to give the traditional logo a bolder look and feel and provide a stronger, more recognizable Cummins brand identity globally and across all business units.

Effective immediately, new Cummins business descriptors will be standardized under this branding strategy:

• Cummins Emission Solutions

• Cummins Filtration (formerly Fleetguard)

• Cummins Fuel Systems

• Cummins Generator Technologies (formerly Newage)

• Cummins Power Generation

• Cummins Turbo Technologies (formerly Holset)