Cummins Inc has announced a global branding strategy designed to unite all businesses and products under the company's brand name. It uses the colors red and black to give the traditional logo a bolder look and feel and provide a stronger, more recognizable Cummins brand identity globally and across all business units.
Effective immediately, new Cummins business descriptors will be standardized under this branding strategy:
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Cummins Emission Solutions
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Cummins Filtration (formerly Fleetguard)
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Cummins Fuel Systems
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Cummins Generator Technologies (formerly Newage)
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Cummins Power Generation
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Cummins Turbo Technologies (formerly Holset)