AEM forum on Facing the Forces of Change

The Association of Equipment Manufacturers (AEM) will hold a forum on sales distribution channel management Dec 1-2, 2004, at the Westin La Paloma in Tucson AZ.

This forum will be based on topics discussed in the latest edition of Facing the Forces of Change, the supply chain and marketing channel analysis compiled by Pembroke Consulting for the National Association of Wholesaler-Distributors (NAW) Distribution Research and Education Foundation. Pembroke President Adam Fein and Vice-President Mark Dancer will facilitate the AEM channel management forum.

The channel management forum is sponsored by AEM's Light Equipment Group (LEG). The LEG steering committee planning the event has identified six topics from the Facing the Forces of Change study that will be the focus. After overview presentations, Fein and Dancer will lead panel discussions. Each panel will consist of representatives from small rental operations, contractors, distributors, large rental companies, and “big box” retailers.

For more information, phone AEM's Heide Kraus at 414-298-4143, e-mail [email protected], or visit

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