Return to Reno
Following up on its inaugural success a year ago, the Trailer Tech Expo powered by NATDA will return February 17-19 to the Reno-Sparks Convention Center in Reno, Nevada. The event will continue its mission to advance innovation, hands-on training, industry education, and business growth within the light- to medium-duty trailer sector.
Building on the momentum of its first year, the event will feature two days of dedicated education and training, leading into a full exhibit hall experience on February 19. Attendees can expect an expanded lineup of hands-on technical training, dealership-focused sessions, and interactive product showcases designed to support industry professionals in adapting to evolving market demands.
“The success of the first Trailer Tech Expo demonstrated the industry’s strong demand for a dedicated event focused on technology, training, and business solutions,” said Andria Gibbon, CEM, executive director of NATDA. “By refining and enhancing the education program and exhibitor experience, we are continuing to provide trailer professionals with the tools, training and connections they need to stay ahead.
The complete education program features more than 25 sessions designed for service technicians, parts managers, and dealership owners, delivering practical skills and forward-thinking strategies to help dealerships thrive.
Featured sessions
- Service Mastery Across Trailer Types and Industries: A comprehensive technical training seminar led by Bill Snider with Dexter, focused on advanced service techniques for multiple trailer categories.
- AI-Empowered Sales Leadership: Coaching, Closing, and Culture in a Digital Era: Presented by Jeff Robertson, this session explores how AI can transform sales leadership and dealership culture.
- Driving Profit: Understanding Dealership Revenue Flow and Developing Service Leaders: A featured Tow Talk with Sara Hey with Bob Clements & Mark Spader with NCM Associates, offering actionable insights to boost profitability and leadership.
- Dealer Workshop: How to Leverage Generative AI to Improve Your Marketing: Led by Kent Lewis with FreeGren Digital, this workshop provides practical steps for integrating AI into dealership marketing strategies.
- From Numbers to Action: Using Financials to Lead Your Dealership: Presented by Patrick Kennedy with NCM Associates, this workshop helps dealers turn financial data into strategic decisions.
“The Trailer Tech Expo is more than an event—it’s a hands-on learning experience designed to elevate every aspect of dealership operations,” Gibbon added. “From technical certifications to business strategy workshops, this program gives service teams and owners the tools they need to succeed. Our NATDA dealer members receive free entry plus one complimentary hotel night, making it easier than ever to take advantage of this opportunity.”
Key benefits
Dealers and technicians can look forward to a variety of opportunities, including:
- Expanded training: Two full days of technical training & certification
- Dexter-certified sessions: Hands-on training from the experts
- New: Technician Happy Hour featuring a bonus Q&A with Bill Snider of Dexter
- Innovation-driven exhibit hall: A full day dedicated to testing and experiencing the latest in trailers and innovations, and vendor partnerships
- Networking and recognition: Opportunities to celebrate, recognize and connect with peers during happy hours and NATDA’s second annual Industry Excellence Awards ceremony
All education sessions are included with dealer registration. There is a small additional fee for certification classes.
Dealer boot camp
Also this year, NATDA is collaborating with Bob Clements International (BCI) to co-locate their popular Dealer Boot Camp at the Trailer Tech Expo.
BCI’s Boot Camp is expected to draw leadership teams from dealerships across several segments including trailer, RVs, and power sports, and is designed to transform dealership operations and profitability.
All BCI Dealer Boot Camp attendees will receive complimentary access to the NATDA’s Trailer Tech Expo.
Throughout the day-long BCI Boot Camp on February 19, attendees will enjoy five scheduled breaks to explore exhibitors on the Expo floor, creating valuable networking and learning opportunities.
“Collaborating with Bob Clements International adds a powerful layer of expertise that aligns perfectly with NATDA’s commitment to delivering top-tier education, innovation, and access to industry leaders,” Gibbon said. “The Trailer Tech Expo Powered by NATDA is the only event focused on the technology, tools and training driving the future trailer dealerships.”
To learn more about or to register for the Trailer Tech Expo Powered by NATDA visit natdatrailershow.com/trailer-tech-expo. Visit Bob Clements International’s website, bobclements.com, to register for the Full-Day Boot Camp program.