Reading Truck Body, LLC, announced it will institute a modest price increase for 2014—the first increase in two years—and has expanded its staff.
The changes will go into effect beginning January 1, 2014. Any orders and quote requests accepted prior to that date will be priced at 2013 rates.
The company noted that the primary factors leading to the new pricing structure were the increasing costs of raw materials and component parts.
“Due to economic conditions early last year, we felt compelled to assist our customers through the tough times and hold pricing, but we cannot continue on that path at this point. We are announcing this pricing change early to encouraging customers to plan ahead and order in 2013 at the current rates,” said Craig Bonham, Vice President-Sales .
Bonham was among the new promotions and has been strengthening the sales team with a key promotions and new additions.
The team’s new additions include individuals with expertise in managing fleet accounts―an area where Reading Truck Body anticipates significant growth for the company. To answer that need, Eric McNally has been promoted to Director of National Accounts. In his new role, McNally will lead fleet sales efforts, focusing on core national private fleet opportunities.
Reporting to McNally will be two new additions. Matt Lichtenstein was hired as National Account Manager for the Southeast. He comes to Reading with over five years of experience in commercial truck upfit operations for a significant fleet management company. Additionally, Ryan Hauger was hired as National Account Manager for Northeast U.S. and Eastern Canada. He brings over eight years of diverse sales management experience, most recently leading the sales organization for a specialty vehicle control systems manufacturer.
Also, in an effort to support the company’s continued growth moving forward, Eric Marshall has been promoted to Director of Distribution. He has been with Reading Truck Body for almost nine years, having held positions including Territory Manager, Director of Sales Administration and Regional Sales Director for the Mid-Atlantic.
Reporting to Marshall will be Brent Fannin, who was re-hired as Regional Sales Director for the Midwest. He returns to Reading after leaving the company in 2011 to pursue opportunities in orthopaedic sales.