The Shyft Group
Duramag Firefly Web

DuraMag to build EV bodies for FireFly

March 24, 2021
The Shyft Group expands into electric vehicle upfit at Waterville, Maine, facility with aluminum solution for all-electric utility vehicles

DuraMag, a go-to-market brand of The Shyft Group's Specialty Vehicles business unit, will engineer, manufacture, and install vocational body upfits for ev Transportation Services' (evTS) FireFly vehicles, making the all-electric lightweight utility vehicle well suited to a variety of essential service and electro-mobility (e-mobility) functions.

DuraMag, a Northeast-based all-aluminum truck body manufacturer, will build food and parcel delivery vans, as well as landscape, dump, and flatbed utility bodies for the FireFly electric vehicles at the Company's facility in Waterville, Maine.

“At Shyft, we are committed to the future of transportation and to growing our capabilities in response to market demands," said Daryl Adams, President and Chief Executive Officer of The Shyft Group. "End markets are starting to prioritize and even insist on electric vehicles. We continue to focus on those trends and expand our offerings within EV manufacturing and assembly to help ensure we meet broad customer demand."

The FireFly ESV is a zero-emission lightweight utility vehicle specifically designed to meet the needs of the essential services transportation and urban e-mobility markets. End user applications include parking management, security and perimeter patrol property management, first response services, sanitation, and last mile on-demand urban delivery of parcels and food.

"The all-electric 2021 FireFly ESV is our most advanced model yet and was designed to fill the need in the rapidly expanding urban, essential services and e-mobility markets," said David Solomont, Chairman and CEO of evTS. "We needed the help of a body builder with application-specific experience, familiar enough with EV technologies and weight distribution requirements, that could also guarantee us fast speed to market alongside a high-quality, durable build. DuraMag has delivered that and more."

The Shyft Group purchased F3 MFG Inc. in October 2020, which included the DuraMag and Magnum brands in its portfolio. The acquisition expanded the Company's service body capabilities into the aluminum market and provided customers with increased options in the expanding work truck market.