Spartan Motors recently changed its corporate name to The Shyft Group.
The name change, which follows the company’s divestiture of its Emergency Response (ER) business, includes a new logo and the launch of a new corporate website at theshyftgroup.com.
“For 45 years, the company has gone to market as Spartan. This new chapter has been well contemplated, it’s aligned with our long-term growth strategy, and it’s one we’re incredibly proud of,” said Daryl Adams, president and chief executive officer of The Shyft Group, which is headquartered in Novi MI. “After the divestment of the ER business unit, we went through a months-long process to select the new brand. The Shyft Group represents the pivot in market focus and the corresponding forward momentum we’ve garnered in the work truck, specialty service and delivery vehicle markets.
“As our new name signals, The Shyft Group is nimble, aggressive and here to win.”
The name, which the company says represents speed, efficiency, agility and a high-intensity approach, was approved by its board of directors and by a vote of shareholders.
While The Shyft Group will serve as the overarching corporate parent company to the organization’s go-to-market brands, Utilimaster, Royal Truck Body, Strobes-R-Us, Spartan RV Chassis and Builtmore Contract Manufacturing (formerly Spartan’s contract manufacturing business) will continue to serve customers under their existing brand names.
“I am incredibly proud of our heritage and excited for the possibilities for the new brand,” Adams said. “I’d like to extend a thank you to the leadership team and to the board for their contributions in The Shyft Group’s name selection process. Together, we selected a brand that represents our intent to be a fast-paced, responsive and ever-evolving organization.
“Leveraging market analysis and deep customer insights to drive relevant innovations, we are committed to dramatically impact the way goods and services are delivered today, tomorrow and into the future.”
Visit theshyftgroup.com/launch for more information.