Novae unveils refresh of 11 trailer brands in its portfolio

Novae recently revealed a comprehensive update for 11 brands in its portfolio. This marks a “key moment” that gives dealers and customers distinctly different brand and product choices from the company’s broad trailer portfolio, according to the news release

“We took a hard look at how each of our brands shows up not only in our portfolio but across the industry,” said Jeanine Gaffke, Novae’s senior vice president of marketing. “We saw opportunities to contemporize the brands and connect with the people who buy and use our products every day. Novae is well known for its highly engineered products that our customers can rely on.”

The new brand positioning will enable Novae to provide dealers with “differentiated choices” within the portfolio that will provide “clarity of communication with a whole new generation of end users,” Gaffke added.

“Our people are at the center of everything we do,” Carrie Tenny, Novae’s chief human resources officer said. “Their ideas and innovative spirit consistently improve the way we design, engineer, build, sell, and service our trailers. Our updated portfolio is built to represent those same standards and the craftsmanship our teams bring to every product.”

The brands within the Novae family encompass the entire range of trailer needs: open and enclosed products, manufactured in aluminum and steel. The brand update is designed to increase differentiation within this portfolio, enabling dealer partners to clearly communicate the essence and value of each brand to their customers.

The rollout is the culmination of months of effort across the company and impacts 11 brands, including Midsota, Sure-Trac, CAM Superline, H&H Trailers, Formula Trailers, Pace American, LOOK, Impact, Cargo Express, Compass, and ITI Cargo.