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Isuzu, Supreme collaborate on Bottle Logic craft beer truck

April 9, 2019
Isuzu Commercial Truck of America, in collaboration with Supreme and Delivery Concepts, recently developed a craft beer truck.

Isuzu Commercial Truck of America, in collaboration with truck body manufacturer Supreme and upfitter Delivery Concepts, recently developed a craft beer truck that can make deliveries or promote product at live events.

The truck is built around an Isuzu NRR chassis with a 150-inch wheelbase.

“The combination of economy, power, maneuverability and low cost of ownership, made choosing the NRR as the basis for our new craft beer truck a no-brainer,” said Steve Napolitano, co-founder and president of Bottle Logic, an Anaheim CA-based craft brewer. “We can’t wait to put this truck to work for us.”

Since 2014, craft breweries have more than doubled and, according to the Brewers Association, the “red-hot” craft brewing industry contributed $76.2 billion and more than 500,000 jobs to the US economy in 2017.

Many of these operations are small businesses that brew and deliver in surrounding communities, and they often participate in local music festivals, street fairs and other live events in order to promote themselves, creating the need for a dual-purpose vehicle that can delivery and promote craft beer products.  

To showcase how a craft brewer can maximize their investment in a delivery truck, Isuzu, Supreme and Delivery Concepts combined their expertise to deliver a solution.

The Isuzu NRR chassis boasts a 19,500-popund gross vehicle weight rating (GVWR) to accommodate heavier payloads. The low cab forward design features a 49.5-degree wheel-cut angle for maneuverability, allowing drivers to make deliveries and set up displays in tight quarters inaccessible to conventional cab trucks. “Outstanding” visibility allows drivers to see the ground within 8 feet of the front of the truck, and an 85-degree door-swing angle means entry and exit are easy for deliveries, and set-up that is “faster and more efficient.”

The NRR is powered by Isuzu’s 5.2-liter turbocharged diesel engine, which generates 215 horsepower and 452 pound-feet of torque, for a combination of fuel economy and performance. And its B10 durability rating of 375,000 miles is evidence of the engine’s long-term dependability.

After reviewing Bottle Logic’s operations, Isuzu, Supreme and Delivery Concepts created a body equipped with:

A 16-foot Supreme Kold King insulated body that is 91 inches high and 96 inches wide and cooled with a Thermo King 680R with electric standby. This setup provides ample space for kegs and crates while keeping the product refrigerated. The electric standby gives brewers more flexibility in loading the truck in the evening for the next morning’s delivery, while keeping the product cooled.

A 2,500-pound Maxon TE25L tuck-away liftgate with side steps to help ease loading and unloading during delivery. E-track is mounted on the interior of the body at a special height to secure kegs during transit.

Two 24-inch by 24-inch toolboxes (one on each side) store tables, chairs and event material. A 15-foot overhead retractable awning provides shade for servers and customers. At live events, this helps make set-up and operation easier.

The driver’s side of the body has an eight-tap beer station integrated into the side with a 10-gallon overflow tank and a special mounting on the body’s interior for the CO2 manifold. Covering the taps on the exterior is a locking door that swings up to serve as a menu board. LED lights illuminate the taps to provide a hi-tech appearance.