When it came time to celebrate the opening of its new shop in Duncanville, Texas, W&B chose a slightly different way to feed its guests.
Rather than use a conventional buffet line, the company hired four different trucks to provide the food. Each truck, parked inside a service bay at the new shop, offered a different cuisine — Cajun, tacos, and sliders. All prepared the food on site. A fourth truck brought in deserts — gourmet cupcakes.
Management thought that food trucks were an appropriate way for a truck-oriented company like W&B to cater an open house.
The customer-oriented event included a mariachi band, vendor displays, and door prizes. It ran from 11 a.m. to 5 p.m.
“We served over 700 people on Friday,” Maynor says. “We wanted to thank our customers for their business. We had a separate event Saturday morning for employees and their families because we wanted to thank them, too.”
The Saturday brunch included a breakfast and sandwiches, some prize drawings, and tickets to Six Flags amusement park.