Troy Hamilton (left), president of Maxim Truck & Trailer, presents Charles Roberts, executive director of Live Different, with a check representing $150,000 of support for Live Different’s work with indigenous communities in Canada.

Maxim commits $150,000 to support Live Different's work

July 5, 2019
Maxim Truck & Trailer signed a three-year $150,000 commitment to support Live Different’s Canadian Youth Fund.

Canadian retailer Maxim Truck & Trailer recently signed a three-year $150,000 commitment to support Live Different’s Canadian Youth Fund, which seeks to instill hope and purpose in youth across Canada.

More specifically, Maxim said, the donation will directly support Live Different’s work in indigenous communities across Canada.

“We are thrilled to partner with Live Different to help bring positive youth development programming to indigenous communities across Canada,” said Troy Hamilton, president of Maxim Truck & Trailer. “I have personally seen the impact of Live Different’s work and we are excited to support their programs designed to inspire youth to recognize their value and potential.”

Live Different was established as a Canadian charity in 2000. The Maxim contribution will help Live Different continue instilling messages of hope and purpose in indigenous young people across Canada.

“We are honored to partner with Maxim as it is clear that our values are completely aligned,” said Charles Roberts, executive director of Live Different. “We each understand the responsibility we have as Canadians to take respectful steps towards reconciliation. When a company makes this kind of financial investment in the lives of indigenous youth across Canada, it shows the depth of their heart and conviction to this conversation.

“We are thrilled to have partners like Maxim who really get behind us and help make our programming possible.”

Live Different is passionate about making a difference in lives through youth empowerment presentations, humanitarian build programs and leadership development opportunities. Over the past 18 years, they have spoken to more than 1.5 million students, built more than 500 homes and schools, and mentored more than 4,500 students, interns and volunteers.

“Maxim is excited to add the Live Different partnership to their giving,” the company said.