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How trailer manufacturers View trends in the market

June 5, 2015
David Giesen of Stoughton Trailers and David Li of CIMC Vehicle Group both discussed their companies in particular and the trailer market in general.

Two of the world’s largest trailer manufacturers gave their views at the ACT Research seminar.

David Giesen of Stoughton Trailers and David Li of CIMC Vehicle Group both discussed their companies in particular and the trailer market in general.

David Giesen

David Giesen, Stoughton Trailers

​Giesen, vice-president at Stoughton, reflected on the strength and length of the current upward cycle in trailer demand.

“We are in fifth year of this cycle,” he said. “The industry typically runs a four-year cycle. But five years into this cycle, backlogs and order volumes remain stronger and longer than normal.”

• Fleets ordering earlier than usual.

• Next few years are projected to be strong/steady.

• When will the next dip in demand be and how deep

• Anticipating possible requirements of the upcoming federal greenhouse gas regulation for trailers, Giesen said Stoughton already has made low rolling resistant tires standard equipment on its trailers and is promoting the use of automatic tire inflation systems, a technology that has demonstrated proven payback.

David Li

David Li, CIMC Vehicle Group

​CIMC Vehicle Group generated- $1.29 billion in sales in China and $580 in North America last year, Li said. The company built 86,300 trailers of all types, including container chassis.

CIMC started it global journey in 2003 by acquiring the Monon Trailer plant in Monon, Indiana. The company’s approach has been to use local expertise to build a global operation.

Li cited a tipping dry powder trailer that its team designed for the Australian market in six months. Tapping talent in China, Australia and Europe teams, the company was able to deliver a show unit in time for the recent Melbourne Truck Show.

What about opportunities for US companies to do business in China?

“The primary product going back to China from the US and our European operations is knowledge,” added Charlie Mudd, president of CIMC’s Vanguard National operation. “The market in the US is very mature, with developed distribution channels and trucking industry. China is a very immature market with a fragmented transportation industry.”

Mudd said that China has about 300 trailer manufacturers, and the industry there has no consistent design standards. Li said that his company is working to implement SmartWay concepts in China. ♦

About the Author

Bruce Sauer | Editor

Bruce Sauer has been writing about the truck trailer, truck body and truck equipment industries since joining Trailer/Body Builders as an associate editor in 1974. During his career at Trailer/Body Builders, he has served as the magazine's managing editor and executive editor before being named editor of the magazine in 1999. He holds a Bachelor of Journalism degree from the University of Texas at Austin.