High Bar Brands' HDAW booth highlights product range
High Bar Brands wrapped up a strong showing at Heavy Duty Aftermarket Week (HDAW), combining new product launches with a highly interactive booth experience that drew significant traffic throughout the show.
High Bar Brands showcased a 20x50 booth representing its six brands—Minimizer, Premier Manufacturing, Dieter’s Accessories, Panelite, BettsHD, and Viking Mud Flaps—giving distributors the opportunity to see products up close.
“HDAW continues to be one of our most important events because of the distributor interaction,” said Steve Hansen, vice president of marketing and communications for High Bar Brands. “It’s where we have meaningful conversations around product fit, category coverage, and what customers are asking for at the counter.”
Premier Manufacturing introduced three new receiver models at HDAW—185, 186, and 187—expanding its receiver offering to support a broader range of applications. The additions provide distributors with increased flexibility when matching receiver options to customer needs while maintaining Premier’s focus on durability and reliability.
Panelite also debuted its new 430 Select line, offering distributors a value-focused stainless steel option designed for corrosion-resistance and long-term performance. The new products—which include sun visors, bug deflectors, and fender guards—give distributors additional flexibility when aligning material choice and price point with specific vehicle applications.
“These were practical product additions that directly support distributor sales,” Hansen said. “They’re designed around real-world use and feedback we hear from the field.”
The High Bar Brands booth was designed to support distributor decision-making through a mix of touchscreen monitors and hands-on product displays. Interactive screens allowed attendees to browse products, view video content, and learn more about individual brands, while physical displays enabled side-by-side evaluation of materials, construction, and finish.
“The ability to physically compare products is a big advantage,” Hansen said. “It helps distributors clearly understand where each product fits within a category.”
