DexKo Global Inc.’s wholly-owned subsidiary Dexter Axle Company is continuing the long-term brand strategy offering trailer parts and accessories through distribution under the brand Dexter.
During the past several years, Dexter’s steady growth has added new teammates, new customers, and new product offerings, the company noted. To reduce the complexity of Dexter’s brand portfolio in the United States and Canada, the company is rebranding TexTrail Trailer Parts, National Trailer Parts, and Marius Garon Inc, distribution businesses to Dexter.
“Consolidating brands and product offering will make it easier for our customers and allow us to offer higher levels of quality and service,” Adam Dexter, president and CEO, Dexter, said. “We thank the loyal customers of TexTrail, NTP, MGI, and Dexter and look forward to continuing our long-lasting relationship.”
Changes will take place over the course of the next several months as building signs, truck graphics, business cards, websites, order documentation and many other items will transition to the Dexter logo and company name.
Consolidating the brands of the more recently acquired business units will bring clarity and assured stability for continued partnership with all Dexter customers, the company added.