Stellar
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Stellar launches re-designed website, new dealer portal

March 24, 2023
The new site offers streamlined navigation, allowing visitors to search for products by either product category or by market

Stellar, an employee-owned and operated manufacturer of mechanic trucks and cranes, tire service trucks, hooklifts, trailers, and service truck and van accessories, has launched its new website and dealer portal at stellarindustries.com. The redesigned site provides a streamlined user experience with quick access to all of Stellar’s product offerings.

“We’re excited to introduce our new, comprehensive website that is part of our larger, unifying We Are Stellar initiative,” said Tim Davison, vice president of sales and marketing. “The new site makes finding information and Stellar products a breeze, and includes our entire product lineup of work trucks, trailers and service truck and van accessories in one place.”

The newly unified product lines include:

●      Mechanic & Service Trucks

●       Service Truck & Van Accessories, including formerly branded American Eagle products

●       Tire Trucks & Manipulators

●       Hooklift, Roll-Off & Dumpster Trucks

●       Utility & Telecom Trailers, including formerly branded Roose products

●       Fuel & Lube Trailers

●       Combine Head Trailers, including formerly branded Stud King products

The new site offers streamlined navigation, allowing visitors to search for products by either product category or by market. Additional features include a distributor locator, the latest company news, and resources such as product manuals, graphics and videos.

Stellar also rolled out its new dealer portal, dealer.stellarindustries.com. In addition to all the resources of the current distributor site, this new portal adds an exciting e-commerce solution that allows distributors to order replacement parts online 24/7, 365 days a year.

For added convenience, users can simply review a drawing of the equipment to identify the parts they need, then click on the identified part to order. Parts orders can also be placed on an automated order schedule to accommodate business needs.

Along with parts ordering, distributors can use the portal to look up their order history, check on completion dates and tracking information, and access the latest announcements, price sheets, and various other sales resources.

“We anticipate users will enjoy the refreshed look and modern feel of these platforms,” says Davison. “Listening to customers and understanding their business needs has always been a driving force behind Stellar’s history of standard-setting products, and we’re proud to introduce standard-setting sites to help make meeting those needs even easier.”

Visit the new website at www.stellarindustries.com