MEMA Aftermarket Suppliers has revealed final details of its upcoming 2026 Aftermarket Technology Conference (ATC). Scheduled for October 4-6 in Dallas, this conference brings together professionals from the automotive, commercial vehicle and remanufacturing sectors to explore technologies reshaping the industry. 

From e-commerce and data analytics to artificial intelligence, ADAS, EV charging, AR/VR, blockchain, remote diagnostics, digital marketing, product information management and additive manufacturing, ATC is organized to deliver a comprehensive look at the technologies defining tomorrow's aftermarket landscape. 

"The Aftermarket Technology Conference continues to serve as the industry's north star for technology innovation," said Emily Poladian, president of MEMA Aftermarket Suppliers. "Each year, we bring together the brightest minds in the business to explore what's next, and 2026 promises to be our most impactful event yet." 

What to expect 

Future-focused presentations: Subject matter experts will deliver insight-driven sessions spanning the full spectrum of aftermarket technology. Attendees will gain actionable intelligence to help their organizations stay ahead of rapid technological change. 

Industry networking: ATC offers opportunities to connect with fellow technology professionals from across the automotive aftermarket ecosystem, fostering collaboration and meaningful business relationships in an environment designed for engagement. 

Live technology demonstrations: Attendees will experience hands-on demonstrations of the latest innovations shaping the industry, providing real-world context on how emerging technologies are being applied today. 

MEMA aftermarket startup challenge:  For the second year, iInnovative startups will pitch products and solutions to the audience and a panel of venture capital judges, who will vote in real time to select the winner.

Innovation and Think Tank Awards: ATC will once again host the annual Innovation and Think Tank Awards, celebrating outstanding contributions and visionary thinking that advance the aftermarket industry. These awards recognize individuals and organizations pushing boundaries and setting new standards for excellence. 

The ATC will take place at the Omni Frisco Hotel at The Star, home of the Dallas Cowboys’ practice facility. To register, visit MEMATech.org.

See the October print edition of TBB for additional coverage of MEMA aftermarket news and reports.