Shurco unifies flatbed business under one brand

Cargo protection and load securement specialist Shurco has undertaken a strategic initiative regarding its flatbed business unit.

Following the company’s recent rebrand, Shurco is retiring the ShurTite brand and consolidating its offerings under the Shurco name to strengthen brand unity, simplify the customer experience, and improve operational efficiency, Shurco reported. This reflects Shurco’s “One Shurco” focus—one brand, one team, and one trusted source for tarping and cargo control solutions.

As part of this initiative, Rolling Tarp Systems, formerly offered under the ShurTite brand, will be positioned as a strategic product line within Shurco, falling under the strategic sales team. This realignment ensures focused attention on the product line and supports Shurco’s long-term growth strategy, while making it easier for customers to access the full range of offerings with confidence and clarity.

This transition is designed to build on Shurco’s recent efforts to optimize operations, including the closure of the Brancord, Ontario facility and consolidation of manufacturing in Yankton, South Dakota. For the customer, this means faster turnaround times, more consistent product quality, and a simpler, more responsive support experience, backed by the strength of a centralized Shurco operation, the company noted.

“As we transition away from the ShurTite brand and bring its offerings into the Shurco portfolio, our focus remains firmly on our customers,” said Chad Heminover, CEO of Shurco. “This carefully planned shift ensures uninterrupted access to the products and support they depend on. Customers can continue to expect the same trusted quality, expertise, and responsiveness—now with the added clarity and one-stop convenience of a comprehensive offering—and reinforcing our commitment to being a single, reliable partner for every tarping and cargo control need.”