The job sounds simple: cover the territory. But the territory is huge, and the company is small. That’s the challenge for Gin-Cor Industries, a truck equipment distributor in Mattawa, Ontario, some 250 miles north of Toronto. But with some new ideas, the territory does not seem quite as large. And by increasing its sales by 200% over the last five years, the company doesn’t seem nearly as small...
Bruce Sauer has been writing about the truck trailer, truck body and truck equipment industries since joining Trailer/Body Builders as an associate editor in 1974. During his career at Trailer/Body Builders, he has served as the magazine's managing editor and executive editor before being named editor of the magazine in 1999. He holds a Bachelor of Journalism degree from the University of Texas at Austin.
