Western Star Trucks kicked off its year-long 50th-anniversary celebration at its annual dealer meeting.
The first Western Star trucks were made in 1967 in Kelowna, British Columbia, to serve the mining, lumber and oil industries. Those jobs are hard on a truck so Western Star made its trucks even tougher, hand building each model to ensure they met the highest standards, and adding features to make the driver more comfortable, safer and productive.
It is now owned by Daimler Trucks North America and manufactured in Portland, Ore., and Cleveland, N.C., and entered the on-highway market in 2015 with the 5700XE, its first aerodynamic truck.
“Whether it’s the versatility of the 4900, the ruggedness of the 6900 or the beauty and efficiency of the 5700, our customers count on the quality that Western Star is known for,” said Kelley Platt, president, Western Star Trucks. “While we remember and honor our roots in celebrating this historic milestone it is important that we continue to push the boundaries of innovation and toughness.”