Peterbilt Motors Company will celebrate a significant milestone with the production of its 1,000,000th truck in mid-January 2018.
To commemorate this event, Peterbilt will celebrate by hosting a SuperFan campaign to identify the ultimate fan of the iconic brand. This extraordinary celebration of Peterbilt’s history and heritage will connect directly with thousands of Peterbilt drivers and fans and give them a platform to individually express the role that the brand has played in their lives.
The Peterbilt SuperFan promotion will recognize five SuperFans through a promotional campaign culminating with a special presentation at the 2018 Mid America Trucking Show (MATS). One finalist will be selected as the top SuperFan and will be honored with the keys to the unique, 1,000,000th production unit, a Peterbilt Model 567 Heritage, fully customized to celebrate this remarkable milestone.
Peterbilt is accepting submissions from fans throughout the United States and Canada via a dedicated website at Peterbilt.com/SuperFanSearch through December 22, 2017. People are encouraged to visit the website and submit their stories, videos and photos that show the passion that makes them a SuperFan. The five finalists will be selected just after the New Year.