Mack Trucks said it will unveil a new Class 8 highway truck on Sept. 13.
The company launched a major social media push over the weekend to promote the new model, set for introduction just ahead of the new North American Commercial Vehicle show in Atlanta later that month.
Mack has uploaded one video to the website, which touts the long history of the company, and centers on the “functional design” qualities its new truck will offer.
Big Red is the completely restored and decorated Mack FS786LST cabover model Knievel used as his show truck at the height of his fame, along with the custom-built trailer he used as his dressing room.
After Knievel fans located the truck, it took 18 months and $300,000 to bring it back to life. It traveled the country with other Knievel memorabilia and is now a showpiece at the museum.