Badger Truck Center, a family-owned commercial truck dealership, is celebrating its 50th year in business.
In 1965, Ed Schlagenhauf opened Badger Truck Center, one of the only Ford heavy truck dealerships in the country. Badger Truck Center specializes in the sale of commercial trucks throughout southeastern Wisconsin.
“Badger Truck began with the Ford franchise, and over the years grew to include Isuzu, and most recently the Chrysler, Dodge, Jeep and Ram franchise,” says Paul Schlagenhauf, President of Badger Truck Center. “In addition, over the years we’ve became more horizontally integrated, adding ancillary services that our customers find valuable. We’re extremely proud of reaching this major milestone, serving our customers over the last five decades.”
Badger Truck, a second-generation family owned business, has locations in Milwaukee, West Allis, Brookfield and New Glarus, and the company continues its expansion, offering increasingly robust solutions to its vehicle fleet offerings.