Badger Truck Equipment, Casper’s Split

Badger Truck Equipment (BTE) announced it will be moving forward as a separate entity from Casper’s Truck Equipment Milwaukee, providing sales, installation, service and parts to truck equipment customers.

Badger Truck Equipment (BTE) announced it will be moving forward as a separate entity from Casper’s Truck Equipment Milwaukee, providing sales, installation, service and parts to truck equipment customers.

Previously, Badger Truck Equipment had announced a strategic partnership with Casper’s Truck Equipment. The goal was to work together to strategically provide truck equipment sales, service and installation for the Milwaukee Metro, Southern Wisconsin and Northern Illinois market area.

After working together for more than a year, both companies have mutually agreed to part ways and continue to expand the individual companies on their own.

“It was a great learning experience,” Jeremy Pfister, Production Supervisor of Badger Truck Equipment, stated. “We worked together for more than a year sharing best practices and industry standards. Now, both companies feel it’s in our customers’ best interest to continue on separate paths. We are looking forward to continuing to build the business, expanding our services and offerings to the truck market.”

Shawn Centell, Sales Representative, added, “We plan to continue our focus on understanding our customers’ needs and their sense of urgency, providing them with the solutions they need.”

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