Wil-Ro Truck Bodies, a manufacturer of custom truck bodies, recently collaborated with marketing agency k2forma to launch a new website and brand strategy that reinforces the company’s identity.
Josh Coster, who purchased Wil-Ro in 2017, worked with k2forma to more effectively communicate the company’s values through messaging and visuals, including his belief in the importance of American-made products and building on the resurgence of manufacturing in the US, the agency said.
“k2forma is proud to support American manufacturing and promote Wil-Ro’s commitment to its community,” said Kelly Koeppel, president and CEO of k2forma.
Storytelling evolved as the key element for developing the new site, k2forma said. To capture the Wil-Ro experience, they spent time at the factory and spoke to employees to find out what motivates the team behind the craftsmanship of Wil-Ro’s products. At its core, Wil-Ro’s story is the story of its community – business owners, veterans, welders and long-time locals.
Wil-Ro has aimed to foster the integrity of American manufacturing for more than 45 years of producing custom truck beds in Gallatin TN.