Strick Trailers plans to introduce a new trailer model at the American Trucking Associations’ Technology and Maintenance Council (TMC) Annual Meeting and Transportation Technology Exhibition in March in Atlanta GA.
The company said its exhibit will highlight the highly customized new trailer, which builds on its theme of “Customer-ization.”
“Visitors will have the opportunity to examine multiple component options on two unique, customized trailers,” Strick said.
The specialized 53-foot Light Weight Pepsi Beverage Linehaul Van and 40-foot Pepsi Beverage Distribution Van are a collaboration between Strick’s engineering team and PepsiCo, demonstrating the “future for beverage distribution.”
Each van will spotlight custom components, unique single-piece side walls that boast less trailer weight than standard sheet and post trailers, and display significant attention to detail, Strick said.
“Combined, these features formulate an impressive evolution of product ingenuity showcasing what Strick ‘Customer-ization’ can do,” the company said.
The annual TMC meeting and exhibition is set for March 18-21 at the Georgia World Congress Center.