Hyundai Translead Names Lee New CEO

Hyundai Translead announced Kenny Lee as the new President and CEO. Lee joins Hyundai Translead with 30 years of expertise in international business and Hyundai Motors’ global operation.

Lee began his career with Hyundai Precision Co. Ltd. in 1982. He joined Hyundai Precision America in 1991, which later became Hyundai Translead, and served as the General Manager of Sales for three years. Subsequently, he held various management positions with Kia Motors over a 13-year span, including position as the President of Kia Motors Spain, President of Kia Motors Latin America and Caribbean Regional Head Office, and Senior Vice President of Kia Motors Europe Operation Division.

Lee’s vision and strategic plan for Hyundai Translead includes pursuing absolute product quality, improving customer service through comprehensive aftermarket and warranty services, expanding HT dealer network, and developing delivery opportunities in the United States.

Lee is also strongly committed to promoting safe and efficient work environment at the manufacturing plant, as well as implementing new and existing company-wide green sustainability initiatives.

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