East Manufacturing Enhances Website

April 19, 2012
East Manufacturing has launched a revitalized version of its website, www.eastmfg.com, that is designed to enhance the overall user experience by showcasing East’s full range of aluminum dump, flatbed and refuse trailers and heavy-duty truck accessories, and featuring an enhanced dealer locator

East Manufacturing has launched a revitalized version of its website, www.eastmfg.com, that is designed to enhance the overall user experience by showcasing East’s full range of aluminum dump, flatbed and refuse trailers and heavy-duty truck accessories, and featuring an enhanced dealer locator.

“The new East website was crafted with the end user in mind,” said Charlie Wells, vice president of sales and marketing. “It is optimized to be accessible using PCs, smartphones or tablets. From any viewpoint, we wanted the visitor to get a strong and immediate feel for what East stands for, and what makes us unique. Our positioning of ‘first in aluminum trailers’ is not an historical perspective; it’s a reflection of what our customers tell us is important to them - trailer value, reliability, innovation, payload and resale value.”

The refurbished East website provides an easier-to-navigate gateway to product information on East trailers, parts, accessories and used trailer offerings.

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