You want truck bodies? Check out the Work Truck Show floor
INDIANAPOLIS, IN. While the big truck OEMs tend to garner the most floor space and attention (thanks to the marketing budgets of billion-dollar global corporations) at the NTEA Work Truck Show, the emphasis of the annual event remains on ‘work’—for, when it comes to getting the job done, the chassis is the platform, the rolling stock that truck-body builders design their customer-specific solutions around.
And while work truck buyers certainly have their preferences as to the badge on the grille, it’s the task-built equipment, typically added away from the vehicle production line by any of the hundreds of upfitters throughout North America, that determines whether or not the job—construction, utility service, snow removal, landscaping, public safety, forestry, waste management, and on and on—gets done right.
Appropriately, since a big part of the TBB readership builds truck bodies and distributes truck equipment, this year's NTEA Truck Product Conference gallery also would've made the Top 5 list, but an editorial decision means a mention of the secondary event here would have to do:
Measure for measure, truck OEMs preview coming chassis changes