Big Tex Trailers was the most-purchased professional-grade trailer brand for the fourth year in a row in 2017, according to Statistical Surveys, Inc., the leading independent sales data provider in the trailer industry.
The achievement was based on all retail sales in the professional-grade open trailer segment from $2,000 to $20,000 in the United States.
Big Tex expanded its sales leadership position with a growing product line, efficiencies through scale and, most importantly, by relying on its network of professional and customer-focused independent dealers.
“It’s great to know that we are delivering products that consumers are embracing,” said Johnathan Bradley, Vice President of Sales. “We continuously search for ways to add features and functionality to our best-selling trailer lineup, while also introducing dynamic new models. And while we’re committed to delivering exceptional value in our products and services, the most important element of our success continues to be the hard-working men and women that make up our industry-leading dealer network. Our success is really a reflection of theirs. We’re proud to partner with them to deliver America’s most-purchased professional trailers.”
2018 also promises to be an exciting year for Big Tex Trailers and its dealers. The company recently began rollout of the Big Tex Dealer Advantage program, providing industry-leading tools to connect with prospective customers and to provide them with the best sales and service experience in the industry.
“We’re excited about what we have in store this year, too,” continued Bradley. “Our trailer lineup is continually evolving and we’re excited about some of the initiatives we have lined up to introduce more customers to our dealer network and to provide them with the best purchase experience in the industry. I hope that this time next year we’ll be celebrating a fifth consecutive year of industry leadership.”