Cannon Truck Equipment Cannon

Versalift's acquisition establishes new midwest distributor

Aerial lift manufacturer Versalift recently acquired Cannon Truck Equipment in a transaction that establishes a new company-owned distributor called “Versalift Midwest.”

Versalift Midwest sells new Versalift truck-mounted aerial lifts, cable placers and digger derricks. It will also serve customers with a broad set of high-quality products, including cranes and crane bodies, lube trucks, snow and ice equipment, as well as various dump, service and utility bodies.

“We are very happy to announce the acquisition of Cannon Truck Equipment,” said Curt Howell, Versalift CEO. “With this great team and excellent facility, we expand our ability to serve our valued customers in the American Midwest with well-trained technicians, a detail-oriented and professional sales team, and a versatile repair, maintenance and upfitting facility.” 

With the acquisition, Versalift, which has manufactured high-reach equipment since the 1960s, seeks to deepen its sales, parts and service coverage for the Midwest region. Versalift Midwest will create significant value for new and existing customers in the region’s electric utility, vegetation management and telecommunications industries.

Cannon Truck Equipment and Versalift have worked together for more than a decade, and this transaction expands Versalift’s ability to serve its customers with additional service bays, paint and body repair facilities, dielectric testing, and various other services. As a wholly owned Versalift distributor, Versalift Midwest will continue to provide and integrate the same leading quality, service and care for valued customers in the region.

“We are excited about joining the Time Manufacturing/Versalift team, and look forward to successfully growing with our valued customers,” said James Brown, who has led Cannon to this point and will continue as general manager of Versalift Midwest.

“This new relationship will allow us to leverage greater resources, cover a larger market and increase the value we bring to the region.”

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