PSA Peugeot Citroen and General Motors have taken further steps in their strategic alliance, which remains structured around the main pillars of joint programs – purchasing and logistics, focused on Europe, and extends into cross manufacturing.
The two companies confirmed continued cooperation for two products based on PSA platforms – the B-MPV multi-purpose vehicle and C-CUV crossover-utility vehicle programs. Additionally, the partners will cooperate on new generation products in the light commercial vehicle B-segment, based on a PSA new generation platform. The first vehicles from the Alliance are expected to launch starting in 2016.
In addition, the parties will balance manufacturing – with each company producing one vehicle for the other. As announced in October, B-MPVs from both companies will be built in the GM España plant in Zaragoza. Today, the partners announced they would build their future C-CUVs in the French PSA plant in Sochaux.
“The Alliance between PSA and GM is based on a balanced approach. The vehicles of both manufacturers will be highly differentiated and fully consistent with their respective brand characteristics,” said Karl-Thomas Neumann, GM executive vice president and president, Europe. “The partners are now focused on execution of the Alliance while remaining open to new opportunities.”
Said Philippe Varin, chairman of the managing board of PSA Peugeot Citroën: “These announcements show that the Alliance continues to progress and is a key component of the Group’s turnaround plans in Europe.”
The updated synergies expected from the Alliance are estimated at approximately $1.2 billion by 2018. The synergies will be shared about evenly between the two companies.