Persistent increases in the costs of raw material and transportation have caused Yokohama Tire Corp to adjust prices to coincide with market changes, effective May 1, 2007.
“We are doing our best to limit these price increases, but raw material, manufacturing, and transportation costs continue to escalate,” said Dan King, director of sales-consumer products for Yokohama. “The increase of up to seven percent in the prices for consumer tires is necessary to offset those costs.” In-line adjustments are also slated and will be announced later.
Yokohama's Off-The-Road (OTR) division will implement a price hike, too. “There will be a three to five percent increase on select Off-The-Road tires” said Gary Nash, Yokohama director of OTR tire sales. “Affected will be all large bias (OTL), large radial (ORL), and large bias (OTX) tire sizes.“