Pickup truck owner preferences

Product Factory/Dealer Purchased Aftermarket Purchased
Air Cleaner/Intake 22% 74%
Bedliner - Drop In 66% 30%
Bedliner - Spray In 21% 72%
Bed Mat 35% 58%
Bed Rails 29% 65%
Bug Deflector 36% 60%
Cap or Camper Shell 10% 85%
Cargo Organizer 29% 61%
Custom Floor Mats 45% 52%
Custom or Chrome Bumpers 80% 18%
Custom Wheels 49% 47%
Engine Computer Chips 28% 63%
Engine Supercharger 47% 46%
Fog Lights 79% 17%
Grilleguard / Brushguard 28% 62%
Hard Tonneau Cover 19% 72%
Heavy Duty Trailer Hitch 70% 27%
Performance Exhaust 15% 81%
Performance Tires 36% 60%
Pickup Box Extender 46% 46%
Racks for Skis or Bikes 16% 71%
Rear Entertainment System 40% 55%
Roll Bar/Roll Bar & Sport Lamps 34% 51%
Running Boards 48% 48%
Side Steps 37% 58%
Side Window Drip Guard 22% 72%
Soft Tonneau Cover 21% 73%
Tailgate Protector 57% 39%
Toolbox 10% 85%
Trailer Brake Controller 35% 59%
Wheel Flares 65% 30%
Wheel Splash Guards 48% 48%
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