Penton Marketing Services is established

Penton Media, publisher of the Trailer/Body Builders and Market Watch e-newsletter, has launched Penton Marketing Services, providing content-driven products, digital media solutions, and sales optimization tools. The new division will immediately leverage the company’s customer base of thousands of leading companies and agencies, its long-established expertise in 17 vertical markets, and a business development team of close to 200 individuals across the nation.

Key vertical markets include manufacturing, technology, foodservice, public infrastructure, healthy lifestyles and agriculture to name only a few.

Penton Marketing Services offers custom content, digital, research, and sales optimization services. The division works consultatively with clients, analyzing their business needs and developing strategic marketing solutions to realize their goals. Services include a range of content-related products, website development, SEO, social media and eListening, lead generation and lead nurturing tools, research, mobile, and video marketing services. Penton Marketing Services, powered by EyeTraffic, operates from more than 20 offices worldwide, including hubs in Washington DC, New York, Chicago, Cleveland, and Colorado.

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