NTEA Publishes Updated Application Market Area Report

The National Truck Equipment Association (NTEA) has updated its Application Market by Metropolitan Statistical Area Report.

With this marketing tool users can calculate potential sales of products by state and Metropolitan Statistical Area (MSA), estimate market size for products, target growth opportunities and make decisions for effectively assigning sales personnel.

In addition, this updated version enables a company to calculate growth of sales and MSA over time.

The Report includes a printed publication and CD-ROM. The print format is a quick, useful reference, while the CD-ROM permits a user to perform “what-if” scenarios for product sales potential. The CD-ROM includes Microsoft Excel files for state and MSA data, and can be modified to perform market-planning exercises as an individual company or for a separate product line.

The updated Report is available for a special member rate of $89 (regularly $100) until April 30, 2007. Nonmembers pay $300. To order, visit the “Storefront” section of NTEA.com, or call 1-800-441-NTEA (6832).

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