National tour takes marketing on the road

Kentucky Trailer Technologies' 18-month National Mobile Marketing Tour is underway.

The company invested in developing a trailer to lead this cross-country campaign to increase market share, boost brand awareness, and demonstrate the effectiveness of mobile marketing.

Engineers designed a triple-expandable, satellite-connected, technology-laden trailer. It will be used as the Mobile Media Center on the exhibit floor, hosting journalists at the show. Kentucky Trailer Technologies applied new graphics and reconfigured the interior layout for the show.

The tour's first priority is the private stops at corporate headquarters across the nation. Potential customers will experience mobile marketing through a personalized tour of the trailer from Kentucky Trailer Technologies staff. A second priority will be the exhibition and event services trade shows.

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