Mack Trucks Inc will begin marketing trucks in Mexico in 2001, with initial sales projected at several hundred. Mack's goal is 10% of the Mexico truck market by 2004. The announcement was made November 17 on the last day of Expo Transporte 2000 in Guadalajara, Jalisco, Mexico.
"We will not begin selling trucks until we are absolutely sure that we have our sales and support infrastructure in place," said Paul L Vikner, Mack executive vice-president of sales and marketing. "We are close to having key partners in place in the primary Mexican markets."
Eduardo Basanez, director general of Mack Vehiculos Industriales de Mexico SA de CV, said that the Mexican market had experienced uninterrupted growth over the past three years, and the future looks bright.
Mack Vehiculos Industriales de Mexico SA de CV will have its main office in Monterrey, Nuevo Leon. The primary focus will be on trucks targeted at vocational and specialty markets, which Mack officials believe will experience the best growth in Mexico over the next few years.
On display at Expo Transporte was a DM 690 with a cement mixer, an MR 688S low-cab-over-engine with a refuse body, and Vision and CH tractors.