Grote Industries received a Women's Automotive Communications Award at the seventh annual Car Care Council Women's Board reception during the AAPEX show in Las Vegas NV recently.
The company won the Best New Training Materials category for its Know-How series of programmed instruction guides. This two-book set is designed to help participants understand the basics of vehicle electrical systems. The first book focuses on electricity basics and specifications, while the second book focuses on everyday problems with truck electrical systems.
The awards recognize companies that produce exceptional marketing, advertising, and PR initiatives for both the business-to-business and consumer communications channels.