The Ford F-150 will enter the 2007 model
year with two new body styles, 600 pounds greater towing capability, the
best warranty and roadside assistance package of any full-size pickup truck
and suggested retail prices that will be up to $1,400 lower, including
destination charges.
By cab style, the average price reductions are $720 for Regular Cab
models, $830 for SuperCabs and $949 for SuperCrews. Prices including
destination will now begin at $19,120 for the F-150 XL Regular Cab 4x2 and range up to $39,565 for the F-150 Lariat King Ranch SuperCrew 4x4.
New models for 2007 include the Ford F-150 FX2 Sport, unveiled in
April, which will begin at $29,470, and the Harley-Davidson SuperCrew,
which will be unveiled at the 66th annual Sturgis Rally in Sturgis, SD --
the largest gathering of motorcycle enthusiasts in the world -- which
begins Aug. 7.
"The Ford F-Series has been gaining market share this year and we are
well on our way to our 30th consecutive year as the full-size truck leader,
thanks to a philosophy of putting the customer's needs first," said John
Felice, Ford Brand Group Marketing Manager. "It's a philosophy that has
helped shape the Way Forward plan and our drive to systematically improve
the value and appeal of all Ford products through bold design, more
standard features, greater capability, straightforward pricing and superior
warranty and roadside assistance coverage."
On July 14, the company announced that it would offer the best warranty
and roadside assistance package of any full-line automaker by increasing
its powertrain limited warranty and complimentary roadside assistance
package on all Ford and Mercury vehicles to 5 years or 60,000 miles -- 66
percent longer than the powertrain warranties offered on most General
Motors and Chrysler Group products. On Lincoln products, the powertrain
warranty and roadside assistance package is even longer -- up to 6 years or
70,000 miles.