Nearly two-fifths of all United States households (39.5%) purchased at least one aftermarket accessory for their vehicles in 2004, according to the 2005/2006 Aftermarket Factbook, published by the Automotive Aftermarket Industry Association (AAIA).
The most common type of accessory purchased by consumers was floor mats (24.5%). More than one-tenth (12.0%) of US aftermarket accessory purchases were license plate frames. Seat covers (6.7%) and vehicle alarms/security systems (5.1%) were the next most commonly purchased accessories.
The most commonly used location for accessory purchases in 2004 was auto parts stores, used by almost two-fifths of consumers (39.3%). The next most commonly used outlet was discount stores (39.1%).
The four-color Aftermarket Factbook is available for $125 for AAIA members and $225 for non-members. The eFactbook, an electronic version of the report, which offers a new “copy and paste” feature, is available to AAIA members for $199 and $299 to non-members. To order, phone 301-654-6664 or order online at www.aftermarket.org. Discounts are available for multiple copies.