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Accuride Corp rebrands, unveils new websites

Accuride Corporation has introduced new corporate branding and unveiled a suite of new websites for the company and its business units. The brand launch features completely refreshed visual identity for Accuride and new brand positioning for its wheel and wheel-end components businesses in North America.

Accuride is launching a bold new look for the company's identity that is both more reflective of the industry it serves and contemporary in appearance, starting with a new corporate logo. It features a reflective treatment of the company name, combined with a stylized letter “A” enclosed within in a shield that is metallic in appearance. Supporting the branding's look and feel is an asphalt graphic.

The firm is taking its Accuride Wheels and Gunite products to market jointly under the Accuride Wheel End Solutions brand. Accuride will continue to promote its wheel-end products under the Gunite brand name and identity.

The revamped website — — provides information about the company's capabilities, locations, leadership, sales teams, and career opportunities. Separate sections have detailed information for Accuride's investors, suppliers, prospective associates and news media. The next phase of development will include a new Investor section, event calendar, and videos.

The site also provides a single-point-of-access for the company's revamped business unit websites, including Brillion Iron Works ( and Imperial Group ( Accuride Wheels and Gunite businesses are combined in a new site,

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