In response to the tough economic times, Navistar is launching a new value line, private-label brand of truck parts aimed at cost-conscious truck owners. Known as PartSmart, the new product line offers quality products that cost up to 20 percent less than genuine, original equipment parts.
The PartSmart line focuses on fast-moving and fast-wearing parts for all makes of trucks. Some of the parts available include air valves, bearings, belts, clutch, hoses, hydraulic pads and calipers, lighting, rotating electrics, u-joints, seals and wipers. Product lines will continue to be added based on customer feedback.
“PartSmart provides Navistar a great opportunity to support our customers during these challenging economic times when many customers are cutting back and pinching pennies. With this new value line, Navistar enters a segment of the parts business in which we previously have not been involved,” said Michael Cancelliere, senior vice president and general manager for Navistar Parts in North America. “It’s a necessity in today’s environment to offer cost-effective products customers can use to hold down their operating expenses without sacrificing quality.”
All PartSmart parts come with a one-year, parts-only replacement warranty and can be purchased at any one of over 500 International dealers in the U.S. PartSmart will be available globally later in the year.
In March 2009, Navistar will launch a five-month national media campaign to create brand awareness and drive traffic and parts sales to International and IC Dealers.