DiscountRamps.com, an online retailer of hauling and transportation products and a Rotunda Capital Partners portfolio company, has acquired Heavy Duty Ramps LLC, a designer and manufacturer of aluminum ramps. The financial terms of the transaction were not disclosed.
Utilizing its patented designs, Kewaskum, Wisconsin-based Heavy Duty Ramps creates and distributes ramps, loading systems and other products for use with trucks, trailers, airplanes and many other applications. Discount Ramps offers more than 11,000 products, primarily servicing the powersports, mobility, recreational, commercial, transportation, military and industrial markets.
Discount Ramps and Heavy Duty Ramps have had a long-standing strategic partnership, and the acquisition places the two companies under common ownership. Heavy Duty Ramps will operate as a standalone subsidiary of Discount Ramps. Richard Beilstein, Heavy Duty Ramps founder, will remain with the company as an executive vice president and will be actively involved in working with customers and designing ramp systems.
According to Beilstein, “Discount Ramps is the ideal partner for Heavy Duty Ramps given our strong historical partnership and its position as a leading retailer of powersports and commercial ramps and loading systems. Combining our product design and manufacturing expertise at Heavy Duty Ramps with the marketing expertise and customer relationships of Discount Ramps will create a strategic advantage for Discount Ramps in its online marketplaces. In addition, by merging into Discount Ramps, we at Heavy Duty Ramps will have the resources available to grow our customer base and execute an aggressive expansion plan.”
Larry Marmon, CEO of Discount Ramps, commented, “Heavy Duty Ramps has been successful for many years by providing innovative products and best-in-class quality to its customers. We believe that consolidating Discount Ramps and Heavy Duty Ramps will enable accelerated new product introductions, improved customer service and seamless penetration of new markets. More importantly, we are excited about the opportunity to grow a U.S. manufacturing facility and create jobs.”
Rotunda Capital Partners acquired a majority stake in Discount Ramps in December 2013.